Glodna
A seamless combination of a magazine and a consulting agency in a rebrand of a gastronomy platform.
︎ identity + logo
︎ web design
︎ illustration
︎ PR materials
Głodna is one of Poland’s most interesting websites entirely focused on food and the pleasure of tasting good things in life. It is dedicated to all who are hungry – hungry for new flavours, new people and new experiences.
The visual identity features delicious warm colours mixed with a pinch of Głodna’s signature red, sleek typeface combinations inspired by classic French bistros and a loving touch of hand-drawn illustrations. Make sure to leave some room for dessert: the photos are a real eye-candy!
The main challenge of the UX and the web design was to move away from the site’s previous blog format and shift towards a formula that would embody the nature of Głodna. We achieved it by seamlessly combining an online gastro magazine with a consulting agency that focuses on the food industry.
The visual identity features delicious warm colours mixed with a pinch of Głodna’s signature red, sleek typeface combinations inspired by classic French bistros and a loving touch of hand-drawn illustrations. Make sure to leave some room for dessert: the photos are a real eye-candy!
The main challenge of the UX and the web design was to move away from the site’s previous blog format and shift towards a formula that would embody the nature of Głodna. We achieved it by seamlessly combining an online gastro magazine with a consulting agency that focuses on the food industry.
