Localser
A start-up all about supporting local businesses and making the neighbourhood stronger.
︎ brand strategy
︎ identity + logo
︎ copywriting
Localser empowers local business owners to build closer bonds with their customers through digital solutions. The platform allows people to find their neighbourhood businesses and to financially support them while participating in monthly subscriptions. Localser is in constant motion, exchanging experiences and inspiration in a flow of good energy.
This positive move is reflected in the brand identity that is based on a system of modules and curved lines. Flat shapes symbolise spaces, while lines are all that happens in between them: interactions, emotions, bonding. Vivid colours complement the story about good flow and charge you with positive energy of the favourite places in your hood.
In communication we emphasise closeness, not only the one that’s measured in kilometres, but, above all, the emotional one: related to participation, building relationships and co-creating local areas.
This positive move is reflected in the brand identity that is based on a system of modules and curved lines. Flat shapes symbolise spaces, while lines are all that happens in between them: interactions, emotions, bonding. Vivid colours complement the story about good flow and charge you with positive energy of the favourite places in your hood.
In communication we emphasise closeness, not only the one that’s measured in kilometres, but, above all, the emotional one: related to participation, building relationships and co-creating local areas.
