TWISTY
A specialist haircare brand dedicated to making curly hair treatment into a playful ritual, not a boring duty.
︎ naming
︎ identity
︎ brand strategy
︎ copywriting
︎ packaging
︎ illustration
TWISTY is a brand of haircare for various types of curls. It embraces hair types traditionally considered as problematic and discovers them as a special gift – not a problem to be solved. We base product communication on this re-evaluation of thinking and focus on the joy and freedom of curly movements.
The name refers to the unique dynamic nature of curly hair. We communicate movements and flexibility – it’s an invitation to play, (twist and shout!). With such energy, everything is possible!
The brand's communication is light-hearted and funny. We createthe copy by playing with lyrics of famous dance songs–because the brand just loves to move!
Each product family has its own vibrant colour. Proudly displayed on the monolithic packaging, the block colours become TWISTY’s strong distinguishing feature.
The name refers to the unique dynamic nature of curly hair. We communicate movements and flexibility – it’s an invitation to play, (twist and shout!). With such energy, everything is possible!
The brand's communication is light-hearted and funny. We createthe copy by playing with lyrics of famous dance songs–because the brand just loves to move!
Each product family has its own vibrant colour. Proudly displayed on the monolithic packaging, the block colours become TWISTY’s strong distinguishing feature.
