Our process

We have a strategy-first approach to our work. Often, we start from scratch and go through all stages of the process that lead to the birth of a brand.

⁰¹Streetscapes

We gather urban insights to provide strategic and creative inspirations for companies, brands and agencies. Throughout this process we can help clients understand

why

certain things are happening as much as explaining

what

is going on.

⁰²Research

Your brand has a story. We make sure that it is told in a

memorable and relatable

way. We analyse current market position, philosophy and communication on a daily basis.

⁰³Brand strategy

We prepare a presentation with a

single proposition

for why you are doing what you’re doing and how you

make a difference.

⁰⁴Storytelling

We come up with a tone of voice and key messages first to

design a framework

for other steps to follow. Words are as important as images when presenting the character.

The story

is strongly integrated into the brand and every piece of creation we produce.

⁰⁵Visual identity

We transform the strategy into imagery and connect words with graphics. We highlight your identity with assets that need to be articulated visually. This is the

new face

of your brand

: logo, typography, colour palettes, icons, illustrations and animations.

⁰⁶Branded website

We start by drafting sitemaps with

user personas

and

customer journeys

. Then we map the

content

with sections. After a review we kick off our design process in Figma. Then the

development, tests

and we are good to launch!